How did your last business launch go? Did you set audacious goals? Did you burn yourself out trying to meet them? You’re not alone. I was a speaker on the Launch Like A Coach Summit, and I was thrilled to share my personal journey of overcoming a severe hatred of goals and discovering a new approach, one that allows people to set goals that pull them forward into their next highest version, rather than pushing them to the point of burnout.
Now I want you to learn how to create a business launch that is uplifting and energizing, rather than draining and dreaded. You can define success on your own terms and take some of the pressure off. Get ready to transform the way you approach your next launch.
You’ll learn how to:
- Set goals that pull you forward instead of weigh you down in your next business launch
- Tell between a to-do, a project, and a true goal, and how to leverage each
- Recognize that a “successful” launch is not defined solely by the numbers
- Avoid the comparison trap and focus on creating your unique launch
- Turn a “failed” business launch into valuable data points that improve your next effort
- Uncover your personal goal-setting style and tendencies
Key Moments:
- 03:38 – The Problem With Goals In A Business Launch
- 09:15 – The Difference Between To-Dos, Projects, and Goals
- 11:20 – The Purpose of a Goal
- 15:22 – The Fear of Failure and Disappointment
- 18:16 – Understanding Your Unique Motivation for Goals
- 22:52 – Defining a Successful Business Launch
- 27:54 – Discovering Your Goal-Setting Framework
The Problem With Goals In A Business Launch
The struggle is real when it comes to setting goals for a business launch. Most business owners either set goals that are too big and feel overwhelmed, or set small goals that don’t feel meaningful. This generates a cycle of procrastination, chaos, and burnout during the launch. I personally struggled with goals, feeling like I was either not doing enough or doing too much, without a clear sense of when to rest or when to celebrate my progress.
The Difference Between To-Dos, Projects, and Goals
There is an important distinction between to-dos, projects, and goals. To-dos are specific tasks with timelines, while projects encompass the larger undertaking of a business launch with many moving parts. Goals, on the other hand, are meant to pull you forward into your next highest version, rather than just checking boxes. Understanding the difference can help entrepreneurs start their next business launch in a more intentional and purposeful way.
The Purpose of a Goal
The true purpose of a goal is not necessarily to hit a specific target, but to stretch and expand you as a leader. Goals should challenge you to explore new possibilities and uncover your own potential, rather than just focusing on the end result. This mindset shift can make any business launch process more fulfilling and less stressful. Put the focus on the journey of growth rather than just the destination. When you do that, the results take care of themselves.
The Fear of Failure and Disappointment
Many business owners avoid setting ambitious goals for a business launch due to the fear of failure.. This fear of “humiliation” can be crippling, and don’t I know it. That fear can cause some of us to pull back or self sabotage during a launch. Get past that fear by reframing goals vs results as data rather than pass/fail metrics.
Understanding Your Unique Motivation for Goals
Each person is wired differently when it comes to goals and what motivates them. Some people may be driven by numbers and results, while others are more inspired by the experience of growth and the impact they can have. Discovering your own unique way of working with goals can empower you to design a great business launch that is actually enjoyable as well as successful..
Defining a Successful Business Launch
Any business launch that is finished is a success, regardless of the numbers. That’s right. The financial results are not the only thing that matters. The act of creating launch assets and the insights you gain through the launch process are valuable in themselves. As long as you continue to learn and improve, a “failed” launch is simply data to base future decisions on. It does not reflect your worth as a business owner or person.
Discovering Your Goal-Setting Framework
I have a free video series to help business owners and entrepreneurs discover their personal goal-setting framework. It is a self-discovery process, because there is no one-size-fits-all approach to goals. When you understand your unique approach to goals you can design energizing and fulfilling opportunities and say goodbye to the draining and stressful way of doing a business launch.
